FREE Webinar

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May 28, 2019

12:00 - 1:00 pm

Reservation Deadline: May 24, 2019

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Although the webinar is FREE, reservations are required.

View online from your desk! When you register, you will be sent a link to the webinar so that you can eat your lunch at your office and enjoy this education! Chatting will be available so you can share comments and questions with other attendees.

Approved for 1.0 CFRE Credit; documentation

 

Sponsored by

Greater Toledo Community Foundation

Our thanks to The Greater Toledo Community Foundation, whose generosity allows the AFP Northwest Ohio Chapter is able to provide this webinar FREE all interested nonprofit fundraising professionals, board members, and volunteers. Normally, AFP webinars would cost $79 for AFP members and $99 for non-members.

 

Finding and Connecting with Transformational Donors

  • Steve MacLaughlin - Vice President of Data & Analytics, Blackbaud & Author, Data Driven Nonprofits
  • Katherine Swank, JD - Senior Consultant at Target Analytics

startWe often hear about the $1 million donor that came out of nowhere to help support a nonprofit organization. But veteran fundraisers and prospect researchers know that these stories are the exception to the rule. In truth, it takes the right data, information, modeling, and research to find and connect with transformative donors.

Join Katherine Swank, Senior Consultant with Target Analytics, and Steve MacLaughlin, Vice President of Data & Analytics with Blackbaud, to explore how real world prospecting and development works.

Session attendees will learn:

  • The fundamentals of donor lifecycle development
  • How to prioritize donor opportunities
  • What to focus on to improve prospect research
  • Managing expectations for long term fundraising success

About the Speakers

Steve MacLaughlinSteve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

Katherine Swank, JDKatherine Swank, JD, is a Senior Consultant at Target Analytics and helps non-profits use and apply statistical analytics and donor research to their existing and emerging fundraising efforts. With more than 20 years of legal and nonprofit management experience with such diverse groups as the American Heart Association, Southwestern University School of Law and Colorado Public Radio, Katherine has raised millions for mission funding. Prior to joining Target Analytics, she was the national director of gift planning at the National Multiple Sclerosis Society, where she provided fundraising consulting services to the Society’s chapter leadership and development staff. Katherine is an affiliate faculty member of Regis University’s master of Global Nonprofit Management degree program in Denver, teaching classroom and online courses on wealth and philanthropy. She holds an independent studies degree from the University of Northern Colorado and a law degree from the Drake University School of Law.

 

Handouts

 

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AFP Ten Star ChapterFriends of DiversityAssociation of Fundraising Professionals Northwest Ohio Chapter

Erin McPartland, Chapter President

info@afpnwo.org | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

 

© 2013 - 2019 AFPNWO, Toledo OH 43606 | All rights reserved.

 

 

 

Designed and hosted by Jacq Connect

 

Ten Star Gold Chapter

 

Friends of Diversity Award

Association of Fundraising Professionals Northwest Ohio Chapter | John Lechman, President

info@afpnwo.org | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

© 2013-2018 AFPNWO, Toledo OH 43606 | All rights reserved.

 

Designed & hosted by
Jacq Connect