FREE Webinar

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August 27, 2019

12:00 - 1:00 pm

Reservation Deadline: August 23rd, 2019

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Although the webinar is FREE, reservations are required.

View online from your desk! When you register, you will be sent a link to the webinar so that you can eat your lunch at your office and enjoy this education! Chatting will be available so you can share comments and questions with other attendees.

Approved for 1.0 CFRE Credit; documentation

 

Sponsored by

Greater Toledo Community Foundation

Our thanks to The Greater Toledo Community Foundation, whose generosity allows the AFP Northwest Ohio Chapter is able to provide this webinar FREE all interested nonprofit fundraising professionals, board members, and volunteers. Normally, AFP webinars would cost $79 for AFP members and $99 for non-members.

 

Market Smarter, Not Harder

Presented by Ceci Dadisman - Digital Marketing Manager at FORM

This session will show you how to mine your patron data for predispositions and propensities in order to target your donors with communications relevant to each individual recipient. You will learn how to segment your digital and traditional communications (yes, including direct mail!) to strategically attract and retain audiences.

Participants will learn:

  • How data can be used to determine interests and propensity to give.
  • How segmentation can lower costs and maximize results.
  • Set up strategic communications to allow your patrons to self-select their interests.

wow!

 

Ceci will be joining us on the webinar to answer your questions via chat!

 

 

 

About the Speaker

Ceci Dadisma

Ceci Dadisman, is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative and cutting-edge initiatives. Currently the Digital Marketing Manager at FORM, she is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

 

Handouts

 

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AFP Ten Star ChapterFriends of DiversityAssociation of Fundraising Professionals Northwest Ohio Chapter

Erin McPartland, Chapter President

info@afpnwo.org | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

 

© 2013 - 2019 AFPNWO, Toledo OH 43606 | All rights reserved.

 

 

 

Designed and hosted by Jacq Connect

 

Ten Star Gold Chapter

 

Friends of Diversity Award

Association of Fundraising Professionals Northwest Ohio Chapter | John Lechman, President

info@afpnwo.org | PO Box 2507, Toledo  OH  43606
330-329-2472 | 330-315-0399 Fax

© 2013-2018 AFPNWO, Toledo OH 43606 | All rights reserved.

 

Designed & hosted by
Jacq Connect