AFP eNews

Inside this issue: January Professional Development & Annual Meeting: Was It Worth It? | January Webinar: Why You Need a Case for Support and How to Build One | AFPNWO Member Survey | Boost Your Networking Power: Join a Committee | Ohio Association of Healthcare Philanthropy Conference | Eight Trends for 2020 | Mark Your Calendar | Apply for an AFP Membership Scholarship | Stay Connected | Donate to BE the CAUSE

Professional Development & Networking Luncheon
Was It Worth It?
Understanding the costs and return on investment of fundraising events

January 22 | 11:30 am - 1:00 pm
Registration Deadline: January 17

Perrysburg City Schools Administration Building
140 E. Indiana Ave. Perrysburg

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Presented by Michelle Klinger - Executive Director, Partners In Education of Toledo

Michelle KlingerYou’ve stopped everything else that’s happening in your nonprofit to make sure your event goes off without a hitch. It looks like you raised a lot of funds but once you look at the costs, did you really make money?

We’ll take a look at what seemed like a successful event and how finally measuring the return on investment changed one organization’s entire perspective.

Click here to register.



FREE Webinar
Why You Need a Case for Support and How to Build One

January 28 | 12:00 - 1:00 pm
Registration Deadline: Friday, January 24
View online from your desk!
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Presented by Leah Eustace, CFRE, ACFRE - President and Head Paddler, Blue Canoe Philanthropy

There's a worrying trend out there in philanthropy land. Too many non-profits either don’t have a case for support at all or have put a huge amount of effort and expense into creating one that, well... kinda sucks.

Cases for support are critically important to non-profit fundraising, and every non-profit should have one. No longer tied solely to capital campaigns, a strong case will pull your stakeholders together, touch people’s hearts, and elevate philanthropy.

Join Leah Eustace, CFRE, ACFRE, as she shares the her case development secrets, along with plenty of examples of great cases.

Learning Objectives:

  • Participants will learn about the many uses of a good case for support.
  • Participants will walk away with samples of great case documents.
  • Participants will learn how to work with their colleagues and stakeholders to build a case for support that touches the hearts of their donors.

Click here to register.



mark your calendar

January 28 | 12:00 PM - 1:00 PM
Why You Need a Case for Support and How to Build One
Registration Deadline: January 24
Add to Outlook Calendar
More Info

January 22 | 12:00 PM - 1:00 PM
Perrysburg City Schools Administration Building - 140 E. Indiana Ave. Perrysburgclear
Professional Development Luncheon Meeting
Was It Worth It? Understanding the costs and return on investment of fundraising events
Registration Deadline: January 24
Add to Outlook Calendar
More Info

February 25 | 12:00 PM - 1:00 PM
Speak! What to Say (and Not to Say) and How to Say It
Registration Deadline: February 21
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March 24 | 12:00 PM - 1:00 PM
Multi-Channel Storytelling to Amp Up Your Fundraising and Other Campaigns
Registration Deadline: March 20
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Stay Connected

stay connected

Social media is the ideal platform for fundraisers and nonprofit executives! It allows us to communicate in real time, reach out to each other when we have questions, and engage with each other across platforms. Click on the buttons above to connect with AFPNWO's three platforms: Facebook, Twitter, and LinkedIn.

Take the AFPNWO Member Survey

Deadline: January 31

On behalf of the AFPNWO board, we would like to share our thankfulness and gratitude for all you do in philanthropy in our community. We’re appreciative of your tireless efforts and of your commitment to both gaining and sharing knowledge through your membership.

5 MinutesAs we look forward to another year of programming in 2020, we’d love your feedback! Will you complete this 5 minute survey?

2020 AFP Membership Survey

Thank you!



Register for Ohio's Healthcare Philanthropy Conference

April 3 | 8:00 am - 5:00 pm
Early Bird Deadline: Register by February 27 and save $25!

Fawcett Center at OSU: 2400 Olentangy River Rd, Columbus, OH 43210

Bill LittlejohnThe Ohio Association of Healthcare Philanthropy is pleased to announce that Bill Littlejohn, Executive Officer of Sharp HealthCare Foundation in San Diego, is the keynote speaker for its 2020 Spring Conference.

One of the nation's leading health care philanthropy professionals, Littlejohn has led and directed philanthropic programs that have generated nearly a billion dollars. Under his leadership, Sharp has generated more than $300 million in philanthropy and recently completed INSPIRE: The Sharp HealthCare Campaign for Excellence, which raised more than $100 million across nearly two dozen initiatives.

Littlejohn's sessions will include:

  • Perspectives on Health Care and Healthcare Delivery
  • The Health Care Institution – The Engine of Philanthropy (allies, patients, strategy, alignment)
  • The Future of Healthcare Philanthropy
  • Our Role(s) as Professionals
  • Open Forum for Questions and Discussion

Until February 27, cost is $175 for OAHP members and $250 for non-members. (The cost will increase $25 after February 27.)

Click here for more info and to register.




BE the CAUSE Campaign:
A chance to invest in yourself, your chapter, your profession

BE the CAUSE supports the AFP Foundation, which in turn provides:

  • Professional development opportunities for members
  • One Chamberlain Scholarship to cover the registration fees to AFP’s International Conference. In addition, our Chapter provides a $500 grant to the awardee to help defray travel expenses
  • A grant back to our Chapter based on the total amount of funds our Chapter raises
  • Support for research in your field
  • Scholarships and other programs to expand current diversity and inclusion efforts

Now, you have the opportunity to impact our local AFP chapter by making a meaningful gift to the BE the CAUSE campaign. Whether you give $10 or $10,000, every gift leads to the success of our chapter and our profession.

Three Ways to Give

1) Click here to donate by credit card online. Complete the form, making sure to select the AFP OH, Northwest Chapter:  

Log In

2) Click here to download the donation form and send it with your check. Again, please be sure to designate the AFP Northwest Ohio Chapter for your gift.

3) Complete the BE the CAUSE pledge form. Use this form to ask for payments to be made from your credit card automatically or ask to be reminded to pay your pledge on specific months.

Questions? Contact Abbey, AFPNWO Chapter Administrator, at (419-764-4387).



Apply for an AFP Membership Scholarship

ApplyThe AFP Northwest Ohio Chapter (AFPNWO) is committed to advancing the careers of fundraisers in northwest Ohio and southeast Michigan. To that end, it has partnered with the Greater Toledo Community Foundation to fund the cost of membership dues to AFP International (AFPI) of eligible fundraisers for one year. A second half-year scholarship is available to members who demonstrate strong financial need after their first scholarship.

Click here for more info and to apply.

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Boost Your Networking Power: Join a Committee

committeeBoost your networking power and get to know your fellow fundraisers by getting involved in an AFP committee! The following committees are in need of volunteers:

bulletProfessional Development
bulletBE the CAUSE Campaign
bulletNational Philanthropy Day

To join a committee, simply send your interest to and we will contact you.

Here's to an active and successful 2020!



Eight Fundraising Trends for 2020

AFP's website,, has tools that fundraisers can use in their everyday work life. If you haven't done so, check out their section on Tools & Resources. There, you will find great info like the following top trends for fundraising in 2020:

  1. trendsStorytelling will grow in importance. Nothing could be more compelling than an intimate personal story of a beneficiary of the work of your nonprofit. Collect stories from your board members and volunteers and from those you serve. Share those stories in print, online, on the phone and in person. Donors with an emotional connection to your organization will dig deeper and stay longer in support of the great work you do.
  2. Development turnover will continue to escalate. The average nonprofit development officer has a 14-month tenure. That is not healthy for the organization or the individual’s career. Plan ahead for staffing at your nonprofit. Have succession plans in place, provide professional development opportunities to your current employees, and budget to pay salaries appropriate for the level of expertise required.
  3. More nonprofits will migrate toward an emphasis on major gifts. Major gifts should be a focus of the CEO, top development officers, and most skilled volunteers. Choose prospects wisely, provide training to all solicitors, and make them accountable for best results.  Evaluate your progress and repeat.
  4. Accurate donor research will be even more critical to nonprofits in 2020. If you intend to launch or advance your nonprofit major gifts program in 2020, you will need access to high quality donor data at your fingertips. If you do not already subscribe to an online service, check out DonorSearch.
  5. no politicsNonprofits will appear more political —whether they intend to or not. Be wary of saying anything too controversial to your constituents (or in your professional and private social media!) that may be considered taking a position on one side or the other. Double up your efforts to fulfill the mission and goals of your organization, being careful not to take any political stance that might offend your donors and prospects and thwart your fundraising efforts.
  6. Volunteering will be up; giving may not be. Nonprofits should continue to be creative in finding more ways for corporations and individuals to be involved in the organization. Donating hours of time is much easier to do and especially appealing to young people. So, do not forget to collect volunteer information, thank them for their time and then ASK at the appropriate time. If we do not ask, we are less likely to receive future gifts. Offer gratitude for gifts of time and treasure. Steward your volunteers into donors.
  7. Partnering is a great strategy for 2020. You do not have to limit your partnerships with like or competing organizations. Think outside the box. Can a school partner with a museum? Can a faith-based organization partner with a health-care organization? Funders love this model.
  8. diversityA cross cultural perspective will be in high demand in the corporate world as well as in nonprofits. The world is changing. Your nonprofit supporters want to see board members and staff members who look like themselves. Your organizational leadership should be aware of, adapt to, and make a conscious effort to provide that diversity. At least some of your team members should be able to speak another language and understand donor motivations of varying cultures. Make your compelling case for funding, but express it in different ways. Offer training to staff and volunteers, nurture and mentor.

This information is an abstract from an article written by Linda Wise McNay. For the full article, click here.



AFP Ten Star ChapterFriends of DiversityAssociation of Fundraising Professionals Northwest Ohio Chapter
Heather Slough, Chapter President | PO Box 2507, Toledo  OH  43606 |

© 2013 - 2020 AFPNWO, Toledo OH 43606 | All rights reserved.


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